Tracking the Success of Direct Mail
Whether you’re using a digital or traditional advertising strategy — or a strategy that combines both — tracking the success of your campaign can be tricky. It’s not enough to see an uptick in sales or foot traffic and assume it’s based on your most recent ad campaign. The increase you’re seeing may have less […]
Integrating Print and Digital Marketing
In a previous post, Why Direct Mail Still Matters, we discussed how overcrowding in the digital marketing space has made it difficult for businesses to get their ads noticed. However, that’s not to suggest that businesses should abandon digital ads altogether. Instead, consider integrating both digital and print into your marketing strategy to reach a […]
Designing Direct Mail for Maximum Response
In our last two blog posts, we’ve explained why direct mail advertising is so effective, as well as how you can personalize your mailing to increase response rates. In this post, we’ll cover some tips on how to get the maximum response from your direct mail campaign. Who is Your Target Audience? It starts with […]
Why Direct Mail Still Matters
Hayley Homeowner is on her laptop at her kitchen table after work. She’s multitasking: checking social media, scrolling through email, going through the day’s mail, and she has the local news on TV. She deletes promotional emails without even opening them, scrolls past ads on social media without noticing them, mutes the tv when the […]
Marketing with Print Collateral
Your first question may be: What the heck is “print collateral”? It’s just a fancy term for any type of printed material you leave with a customer or make available for a customer to pick up or consume. It could be anything from a business card to a poster. Printed marketing materials have distinct advantages […]