Your first question may be: What the heck is “print collateral”? It’s just a fancy term for any type of printed material you leave with a customer or make available for a customer to pick up or consume. It could be anything from a business card to a poster. Printed marketing materials have distinct advantages […]
Business owners understand that establishing trust and creating confidence are the keys to growing sales and developing a loyal customer base. That’s one of the primary reasons so many business owners, managers, and marketers choose printed marketing materials – direct mail postcards, brochures, and rack cards, for example – to connect with customers. It’s getting […]
In our digital-everything world, it may seem like common sense to assume that print is no longer relevant. But despite dire predictions, print is still alive and kicking. As the digital world becomes more and more overcrowded, businesses are taking a fresh look at the benefits of print marketing, particularly when combined with a digital […]
