Sometimes the effects of new technologies are different from what was predicted. For example, when mobile phones first came on the market, it was probably not expected that they would so thoroughly take over our lives. Indeed, as late as 1992, the CEO of Intel is quoted as saying, “The idea of a personal communicator […]
A beautifully designed and professionally printed brochure can make a connection with customers in a unique and effective way. In this post, we’ve put together 8 reasons why brochures should be a part of your marketing strategy. A brochure is a great way to sell without being pushy. Customers can obtain the information they need […]
No matter what type of marketing medium you choose for your campaign – digital, print, radio, etc. – you and your team invest a significant amount of time and resources in planning and execution, and you’re looking for the biggest bang for your buck. There are a number of steps you can take to maximize […]
Whether you’re using a digital or traditional advertising strategy — or a strategy that combines both — tracking the success of your campaign can be tricky. It’s not enough to see an uptick in sales or foot traffic and assume it’s based on your most recent ad campaign. The increase you’re seeing may have less […]
You have an email address, a profile on LinkedIn, and an Instagram account. Do you really still need business cards? Spoiler alert! Yes, you do. The Best Way to Network Email and social media play a role in making connections these days, but face-to-face networking is still the best way to promote yourself and your […]
In a previous post, Why Direct Mail Still Matters, we discussed how overcrowding in the digital marketing space has made it difficult for businesses to get their ads noticed. However, that’s not to suggest that businesses should abandon digital ads altogether. Instead, consider integrating both digital and print into your marketing strategy to reach a […]
In our last two blog posts, we’ve explained why direct mail advertising is so effective, as well as how you can personalize your mailing to increase response rates. In this post, we’ll cover some tips on how to get the maximum response from your direct mail campaign. Who is Your Target Audience? It starts with […]
Hayley Homeowner is on her laptop at her kitchen table after work. She’s multitasking: checking social media, scrolling through email, going through the day’s mail, and she has the local news on TV. She deletes promotional emails without even opening them, scrolls past ads on social media without noticing them, mutes the tv when the […]
Think digital is the only way to personalize your marketing campaign? Think again. Variable data printing allows you to customize each piece – from name and address to graphics and images – enabling you to tailor your advertising according to the demographics of your target audience. What makes this possible is digital printing technology. Your […]
