Sometimes the effects of new technologies are different from what was predicted. For example, when mobile phones first came on the market, it was probably not expected that they would so thoroughly take over our lives. Indeed, as late as 1992, the CEO of Intel is quoted as saying, “The idea of a personal communicator […]
No matter what type of marketing medium you choose for your campaign – digital, print, radio, etc. – you and your team invest a significant amount of time and resources in planning and execution, and you’re looking for the biggest bang for your buck. There are a number of steps you can take to maximize […]
Whether you’re using a digital or traditional advertising strategy — or a strategy that combines both — tracking the success of your campaign can be tricky. It’s not enough to see an uptick in sales or foot traffic and assume it’s based on your most recent ad campaign. The increase you’re seeing may have less […]
In a previous post, Why Direct Mail Still Matters, we discussed how overcrowding in the digital marketing space has made it difficult for businesses to get their ads noticed. However, that’s not to suggest that businesses should abandon digital ads altogether. Instead, consider integrating both digital and print into your marketing strategy to reach a […]
In our last two blog posts, we’ve explained why direct mail advertising is so effective, as well as how you can personalize your mailing to increase response rates. In this post, we’ll cover some tips on how to get the maximum response from your direct mail campaign. Who is Your Target Audience? It starts with […]
Hayley Homeowner is on her laptop at her kitchen table after work. She’s multitasking: checking social media, scrolling through email, going through the day’s mail, and she has the local news on TV. She deletes promotional emails without even opening them, scrolls past ads on social media without noticing them, mutes the tv when the […]
Think digital is the only way to personalize your marketing campaign? Think again. Variable data printing allows you to customize each piece – from name and address to graphics and images – enabling you to tailor your advertising according to the demographics of your target audience. What makes this possible is digital printing technology. Your […]
Your first question may be: What the heck is “print collateral”? It’s just a fancy term for any type of printed material you leave with a customer or make available for a customer to pick up or consume. It could be anything from a business card to a poster. Printed marketing materials have distinct advantages […]
Business owners understand that establishing trust and creating confidence are the keys to growing sales and developing a loyal customer base. That’s one of the primary reasons so many business owners, managers, and marketers choose printed marketing materials – direct mail postcards, brochures, and rack cards, for example – to connect with customers. It’s getting […]
