If you have worked with a printing firm, you have probably heard the words “bleeds” and “crop marks” come up before. But what does that actually mean to you, the print buyer? What are Crop Marks? Crop marks tell the printer where to cut the paper, especially if it’s a finished product, such as a […]
When you want to flaunt your finest, large-format printing can make an oversized impact! Large-format printing includes products printed at a length of 18-100 inches with a minimum width of 60 inches. Some of the most popular items include posters, window graphics, yard signs, vehicle wraps, vinyl banners, media backdrops, and more. While large-scale graphics […]
Imagine a college campus on a warm fall day, as freshmen are moving into the dorms for the first time. There are loads of students buzzing around and getting settled. As they unpack and get their bearings in a new community, many realize they’ve forgotten a lamp or shelf to make their dorm room a […]
Want to sharpen your appearance in 2021? Great packaging gets buyers pumped about your product before they even open it. It’s one of the first touchpoints of a prospect and helps you stand out from the competition. Ready to go? Here are just a few creative (yet functional!) designs to consider this year. Packaging with […]
It’s a fact of life. We tend to get comfortable with the way we do things and sometimes don’t consider alternatives, even when we know those alternatives are more effective. This is true for marketers, as well. In the last 15 years, marketing has migrated to digital channels, making email and social media marketing the […]
Sometimes the effects of new technologies are different from what was predicted. For example, when mobile phones first came on the market, it was probably not expected that they would so thoroughly take over our lives. Indeed, as late as 1992, the CEO of Intel is quoted as saying, “The idea of a personal communicator […]
A beautifully designed and professionally printed brochure can make a connection with customers in a unique and effective way. In this post, we’ve put together 8 reasons why brochures should be a part of your marketing strategy. A brochure is a great way to sell without being pushy. Customers can obtain the information they need […]
Small business owners understand the importance of ensuring that every dollar is well spent. When it comes to your marketing dollars, that’s especially true. No one wants to spend money on a marketing campaign that doesn’t produce a good ROI. That’s why it’s critical to plan your advertising campaign wisely and ensure that your marketing […]
No matter what type of marketing medium you choose for your campaign – digital, print, radio, etc. – you and your team invest a significant amount of time and resources in planning and execution, and you’re looking for the biggest bang for your buck. There are a number of steps you can take to maximize […]
