A beautifully designed and professionally printed brochure can make a connection with customers in a unique and effective way. In this post, we’ve put together 8 reasons why brochures should be a part of your marketing strategy.
- A brochure is a great way to sell without being pushy. Customers can obtain the information they need at their own pace.
- Brochures are more convenient than a website. There’s no need for your customers to do an internet search.
- It can be easier to organize information in a brochure. Even the best website designs can sometimes be difficult to navigate.
- Some of your customers prefer to receive information in print. Many people spend their days staring at a computer screen and they appreciate receiving information in a physical form.
- A printed brochure can create trust among potential customers by demonstrating that your company is established and legitimate. Customers tend to have more trust in companies that make the investment in printed marketing materials rather than relying only on a website and email.
- Brochures can be used in a variety of ways and they’re easy to distribute — at networking events and trade shows, via direct mail, and in media kits. You can place them in swag bags, in card display racks at relevant locations, and make them available in your lobby or waiting room.
- Brochures can be an important part of your branding process. It’s a great way to get your name, logo, and tagline out there, as well as your company’s mission, goals, and objectives.
- You can fit a lot of information into a brochure. Depending on the fold you choose, you can have up to eight panels, or more, or use a French fold for a large printable area that is perfect for a map or longer sections of text.
An important aspect of using a brochure as part of your marketing plan is to ensure you have an effective design and your brochures are professionally printed. Low quality printing or poor writing and design can undermine your marketing goals.